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Download "Components of Modern Marketing information System Notes" App (iOS & Android): Motivating retailers and collection of intelligence by hiring external experts are the part of; MCQ with answers: market record system, market development system, market information system, and marketing intelligence system. Study Collecting Information and Forecasting Demand Questions and Answers, Apple Book to download free chapter to advance branding expertise.

Components of Modern Marketing information System MCQs – Mock Test 107 PDF Download

MCQ 531: Motivating retailers and collection of intelligence by hiring external experts are the part of:

  1. market development system
  2. market record system
  3. marketing intelligence system
  4. market information system

MCQ 532: The minor stimuli that determines when and where customer responds is classified as:

  1. drive
  2. motivation
  3. learning
  4. cues

MCQ 533: The perceptual process in which the potential customers relate ads to their customer needs is classified as:

  1. selective attention
  2. selective noticing
  3. selective shopping
  4. selective ad watching

MCQ 534: The example of products include:

  1. experiences and events
  2. information and ideas
  3. properties and organizations
  4. all of the above

MCQ 535: The people who don't have to spend much on products are considered as:

  1. savvy shoppers
  2. non-savvy shoppers
  3. enthusiast
  4. non-enthusiast

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