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BBA Marketing Management MCQs – Mock Test 106

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Marketing Channels & Value Networks MCQ – Mock Test 106 PDF Download

MCQ 526: In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as:

  1. merchants
  2. agents
  3. facilitators
  4. terminators

MCQ 527: The specific companies that are hired for specific projects and design studies are classified as:

  1. custom marketing research firms
  2. designed researches
  3. customer oriented research firms
  4. None of above

MCQ 528: The industries such as media buying, energy management and advertising agencies are classified as:

  1. geographical hubs
  2. functional hubs
  3. vertical hubs
  4. horizontal hubs

MCQ 529: Considering auction-type pricing, the techniques are involved like:

  1. English auctions
  2. Dutch auctions
  3. Sealed-bid auctions
  4. all of the above

MCQ 530: The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as:

  1. push strategy
  2. pull strategy
  3. bundle strategy
  4. shallow strategy

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