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MCQ 521: The strategies such as diversification, penetration and market development are the part of:

  1. extensive growth
  2. intensive growth
  3. integrative growth
  4. disintegrative growth

MCQ 522: The sales frequency of product represents the:

  1. product consumption rate
  2. product life cycle
  3. product age
  4. seller's decision

MCQ 523: The perceptual process in which customers notice price deviation as stimulus is classified as:

  1. selective shopping
  2. selective ad watching
  3. selective attention
  4. selective noticing

MCQ 524: The marketer who looks forward for the customer's needs in near future is classified as:

  1. creative marketers
  2. market driven marketers
  3. responsive marketers
  4. anticipative marketers

MCQ 525: The kind of convenience goods that are purchased by consumers on regular basis are classified as:

  1. homogeneous goods
  2. emergency goods
  3. impulse goods
  4. staples

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