BBA Marketing Management Practice Test 113
Building Brand Equity Quiz Questions and Answers PDF Download - 113
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Building Brand Equity Questions and Answers PDF Download: MCQ 113
An element in defensive brand building does not include
- transferable
- unmemorable
- adoptable
- protectable
The process of allowing flexibility for unanticipated events is classified as
- adaption
- adaptation
- adoption
- communication
The examples of services are
- heterogeneous goods
- legal advisors
- shampoos and soaps
- machine tools and refrigerators
The recognition of extrinsic and interpersonal influences emphasize on strengthening of
- corporate brand
- competitor's brand
- supplier's brand
- initiator brand
The reduction of price awarded to the customers who pay their bills promptly is classified as
- non-functional discount
- discount
- quantity discount
- descriptive discount
BBA Marketing Management Exam Prep Tests
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Marketing Management MCQs eBook Download
Financial Management Practice Questions
- According to Black Scholes model, selling and buying of stock have
- A line which shows relationship between an expected return and risk on efficient portfolio is considered as
- Chance of occurrence of any event is classified as
- Bonds which are more riskier than corporate bonds and are issued by major corporations are classified as
- In financial markets, period of maturity within one to five years of financial instruments is classified as
Building Brand Equity Practice Tests
- In brand mantra, process of making it memorable is classified in dimension of
- Expenditures that are tailored to particular value chain and organization are classified as
- Ways in which channel alternatives differ from each other are
- Pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as
- Religious groups and trade-union groups are best classified in
Financial Management Quiz with Answers
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