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MCQ 586: The extent to which value shown by market performance is shown in shareholder value is considered as:

  1. customer multiplier
  2. program multiplier
  3. market multiplier
  4. customer multiplier

MCQ 587: The ways in which channel alternatives differ from each other are:

  1. number of intermediaries
  2. types of intermediaries
  3. responsibilities of channel members
  4. all of the above

MCQ 588: The parent brand introducing new product within the existing category is considered as:

  1. line extension
  2. category extension
  3. parent extension
  4. brand extension

MCQ 589: Anything that can be offered by any manufacturers in market to satisfy the demands is classified as:

  1. product
  2. service
  3. core benefit
  4. potential product

MCQ 590: A written document that summarizes the marketing objectives and how to achieve them is called:

  1. corporate plan
  2. strategic plan
  3. marketing plan
  4. marketing objective

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