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BBA Marketing Management MCQs – Mock Test 126

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MCQ 626: In modified rebuy, the suppliers that see opportunities to expand business are classified as:

  1. in-suppliers
  2. out-suppliers
  3. modified suppliers
  4. new suppliers

MCQ 627: In the value creation, 'communicating the value' phase includes:

  1. utilizing the social media sources
  2. utilizing raw materials
  3. utilizing the competencies
  4. utilizing the capabilities

MCQ 628: Measuring the impact of casual factors such as income and price is called:

  1. statistical demand
  2. exponential demand
  3. economic demand
  4. product demand

MCQ 629: According to customer value hierarchy, the second level is one in which the marketer converts core benefits into:

  1. expected products
  2. basic product
  3. augmented products
  4. potential product

MCQ 630: The lower level of esteem, energy and high knowledge are shown by:

  1. strong brands
  2. evident brands
  3. leadership brands
  4. declining brands

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