Industrial Goods Classification Quiz with Answers PDF Download – Test 125

MCQ 621: The portable factory and office equipment such as hand tools, desks and personal computers are classified as:

1. emergency items
2. repair items
3. equipment
4. operating supplies

MCQ 622: When the firm concentrates on serving needs of any specific customer group, it is considered as:

1. product specialization
2. market specialization
3. single product concentration
4. mass customization

MCQ 623: The customer's lifetime purchases that generate the net present value of future profit streams is called:

1. customer lifetime value
2. customer purchases value
3. customer cost incurred
4. customer relationships

MCQ 624: In close-ended question, the use of scale having two bipolar words to record response of respondent's is classified as:

1. semantic differential
2. Likert scale
3. multiple choice
4. dichotomous

MCQ 625: The type of question which consists of an importance scale for some attributes and respondents is classified as:

1. semantic differential
2. importance scale
3. multidimensional scale
4. least important scale