Customer Service Multiple Choice Questions with Answers PDF – Test 128

MCQ 636: When customers are given with the perspective that allows the company to put its best services forward are classified as:

1. framing
2. outsourcing
3. off shoring
4. selling

MCQ 637: The parent brand if it is associated with multiple products in brand extension is called:

1. family brand
2. product extension
3. sub-product
4. parent company

MCQ 638: The 'public blogs' and customer complaint sites are examples of:

1. marketing management
2. building marketing records
3. field work
4. marketing intelligence on internet

MCQ 639: The buying situation in which suppliers make effort to maintain quality of materials is classified as:

1. straight rebuy
2. turned rebuy
3. new buy
4. purpose buying

MCQ 640: The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as:

1. customer segment pricing
2. product-form pricing
3. location pricing
4. channel pricing