BBA Marketing Management Competitive Exam MCQs – Mock Test 131

Promotional Pricing Notes Questions with Answers PDF Download – Test 131

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Promotional Pricing MCQs – Mock Test 131 PDF Download

MCQ 651: The low prices of shoes for marathon participating athletes is an example of:

special customer pricing
special event pricing
loss leader pricing
cash rebates

MCQ 652: The ways in which a company can do the product line stretching are:

down-market stretch
up-market stretch
Two-way stretch
all of the above

MCQ 653: The buying situation in which purchases are ordered from suppliers on an approved list is classified as:

modified task
straight rebuy
new task
modified rebuy

MCQ 654: The price margins fall and price competition increases when the index of market penetration is:

high
low
zero
fixed

MCQ 655: When any firm sells its market offering too many different market segments, it is classified as:

product specialization
market specialization
single product concentration
mass customization

BBA Marketing Management Notes App & eBook – Promotional Pricing Competitive Exam

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