BBA Marketing Management Certification MCQs – Mock Test 135

Service Mix Categories Notes Questions with Answers PDF Download – Test 135

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Service Mix Categories MCQs – Mock Test 135 PDF Download

MCQ 671: The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as:

minor qualities
search qualities
credence qualities
experience qualities

MCQ 672: The techniques such as sentence completion and word association are classified as:

projective techniques
technical techniques
classification techniques
sampling techniques

MCQ 673: Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of:

One seller, many buyers
One buyer, many sellers
many sellers, many buyers
one buyer, one seller

MCQ 674: The co-branding is also known as:

dual branding
brand building
pure branding
both A and B

MCQ 675: The last divisional level for firm's planning is:

planning at decision level
planning at business level
planning at corporate level
planning at production level

Service Mix Categories Notes App & eBook – BBA Marketing Management Certification Guide

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