BBA Marketing Management Practice Tests
BBA Marketing Management Online Tests
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The structured approach to assess sources of brand's equity and its outcomes to create brand's value is classified as
The assessment of actual impact of brand knowledge on differential aspect of marketing is called
The assessment of brand equity potential sources by tracking consumer knowledge structure is called
The extent in which value in created in customer's mind and affects market performance is considered as
The extent to which value shown by market performance is shown in shareholder value is considered as
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