Managing Brand Equity MCQ (Multiple Choice Questions) PDF Download

The structured approach to assess sources of brand's equity and its outcomes to create brand's value is classified as

1. brand value chain
2. company supply chain
3. direct supply chain
4. indirect supply chain

The assessment of actual impact of brand knowledge on differential aspect of marketing is called

1. internal assessment
2. external assessment
3. direct approach
4. indirect approach

The assessment of brand equity potential sources by tracking consumer knowledge structure is called

1. direct approach
2. indirect approach
3. internal assessment
4. external assessment

The extent in which value in created in customer's mind and affects market performance is considered as

1. market multiplier
2. customer multiplier
3. customer multiplier
4. program multiplier

The extent to which value shown by market performance is shown in shareholder value is considered as

1. customer multiplier
2. program multiplier
3. market multiplier
4. customer multiplier