Product Hierarchy Notes Questions with Answers PDF Download - 119

In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as

1. product line
2. product class
3. need family
4. product family

In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as

1. Two-level channel
2. Three-level channel
3. One-level channel
4. Zero-level channel

The business buyers seek the benefits in economic, social and technical terms and in total classified as

1. highest benefit package
2. lowest benefit package
3. medium benefit package
4. initiating benefit package

The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as

1. push pricing strategy
2. market penetration pricing
3. market skimming pricing
4. quality leadership pricing

The factor which does not lead in product price increasing is

1. cost inflation
2. over demand
3. anticipatory pricing
4. predatory pricing