Principles of Marketing MCQs - Chapter 1

Analyzing Marketing Environment Quiz Questions & Answers PDF Download - 3

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The Quiz: The unfavorable external factors or trends that may pose a challenge to company are called; "Analyzing Marketing Environment" App (iOS, Android) with answers: Weaknesses; Strengths; Opportunities; Threats; to learn online MBA marketing courses. Study Market Segmentation Quiz Questions, download Amazon eBook (Free Sample) for online business administration courses.

Analyzing Marketing Environment Exam Questions and Answers PDF Download: Test 3

MCQ 11:

The unfavorable external factors or trends that may pose a challenge to company are called

Strengths
Weaknesses
Opportunities
Threats

MCQ 12:

The kind of understanding the company gets from marketing information is known as

marketing information system
customer insights
competitive marketing database
variable testing data base

MCQ 13:

The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as

integrated logistics management
intermodal logistics management
intra-modal logistics management
exclusive logistics management

MCQ 14:

The breakeven pricing strategy is also called

learning pricing
marginal pricing
target return pricing
markup return pricing

MCQ 15:

The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as

flexible channel
static channel
direct channel
indirect channel

Principles Of Marketing Mock Tests

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