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Principles Of Marketing MCQs (BBA Marketing) From Textbook

Principles of Marketing Exam MCQs – Practice Test 4 (Chapter 1)

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Analyzing Marketing Environment MCQs – Practice Test 4 PDF Download

MCQ 16: The strategy of launching new product in new market is known as:

  1. Market penetration
  2. Product development
  3. Market development
  4. Diversification

MCQ 17: The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as:

  1. exclusive distribution
  2. exclusive dealing
  3. physical distribution
  4. supply chain management

MCQ 18: The kind of advantage gained by offering greater value to customers as compared to competitors is classified as:

  1. competitive advantage
  2. corporate advantage
  3. branding advantage
  4. premium advantage

MCQ 19: The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as:

  1. competitor centered company
  2. customer centered company
  3. profit centered company
  4. market centered company

MCQ 20: The independent service provider of logistics who can do all the functions required by clients is classified as:

  1. public held logistic provider
  2. privately held logistic provider
  3. Third party logistics provider
  4. single part logistics provider

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