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The MCQ: The network of company's supply chain and its customers is called; "Principles of Marketing MCQs" App Download [Free] with answers: value delivery network, value chain, and none of above for digital marketing masters programs. Solve Sales Force Management Quiz Questions, download Google e-Book (Free Chapter) for online business administration degree classes.

Analyzing Marketing Environment MCQs – Practice Test 5 PDF Download

MCQ: 21

The network of company's supply chain and its customers is called

  1. Value chain
  2. Value delivery network
  3. Both a and b
  4. None of above
MCQ: 22

The process of comparing own products or services to leading firms practices to improve performance and quality is called

  1. strategic analysis
  2. corporate image analysis
  3. benchmarking
  4. customer value analysis
MCQ: 23

If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as

  1. direct channel
  2. indirect channel
  3. flexible channel
  4. static channel
MCQ: 24

The total number of level of intermediaries represent the

  1. width of channel
  2. length of channel
  3. divisors of channel
  4. flexibility of channel
MCQ: 25

The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as

  1. administered VMS
  2. full time VMS
  3. contractual VMS
  4. corporate VMS

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