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Analyzing Marketing Environment MCQs – Practice Test 5 PDF Download

MCQ 21: The network of company's supply chain and its customers is called:

  1. Value chain
  2. Value delivery network
  3. Both a and b
  4. None of above

MCQ 22: The process of comparing own products or services to leading firms practices to improve performance and quality is called:

  1. strategic analysis
  2. corporate image analysis
  3. benchmarking
  4. customer value analysis

MCQ 23: If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as:

  1. direct channel
  2. indirect channel
  3. flexible channel
  4. static channel

MCQ 24: The total number of level of intermediaries represent the:

  1. width of channel
  2. length of channel
  3. divisors of channel
  4. flexibility of channel

MCQ 25: The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as:

  1. administered VMS
  2. full time VMS
  3. contractual VMS
  4. corporate VMS

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