Principles of Marketing Competitive Exam MCQs – Practice Test 5 (Chapter 1)

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Free Analyzing Marketing Environment MCQs App Download: Process of comparing own products or services to leading firms practices to improve performance and quality is called; MCQ with answers: corporate image analysis, strategic analysis, benchmarking, and customer value analysis. Solve Sales Force Management Quiz Questions, download Google e-Book (Free Chapter) to gain remote expertise.

Analyzing Marketing Environment MCQs – Practice Test 5 PDF Download

MCQ 21: The network of company's supply chain and its customers is called:

Value chain
Value delivery network
Both a and b
None of above

MCQ 22: The process of comparing own products or services to leading firms practices to improve performance and quality is called:

strategic analysis
corporate image analysis
benchmarking
customer value analysis

MCQ 23: If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as:

direct channel
indirect channel
flexible channel
static channel

MCQ 24: The total number of level of intermediaries represent the:

width of channel
length of channel
divisors of channel
flexibility of channel

MCQ 25: The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as:

administered VMS
full time VMS
contractual VMS
corporate VMS

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