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Principles Of Marketing Entrance Exam MCQs – Mock Test 69

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Types of Retailers Quiz – Mock Test 69 PDF Download

MCQ 341: The products purchased for further processing by business owners are best classified as:

  1. consumer products
  2. industrial products
  3. augmented products
  4. core customer value

MCQ 342: The sales in maturity stage of product life cycle are recorded as:

  1. low sales
  2. rapidly rising
  3. very peaked
  4. declining

MCQ 343: The unfavorable external factors or trends that may pose a challenge to company are called:

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

MCQ 344: The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as:

  1. deficient products
  2. pleasing products
  3. salutary products
  4. desirable products

MCQ 345: The kind of understanding the company gets from marketing information is known as:

  1. marketing information system
  2. customer insights
  3. competitive marketing database
  4. variable testing data base

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