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Principles Of Marketing Certification MCQs – Mock Test 71

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MCQ 351: An idea for a possible product that the company will offer is classified as:

  1. product idea
  2. product image
  3. customer management
  4. none of the above

MCQ 352: Return on Investment on marketing (ROI) can be assessed as:

  1. Brand awareness
  2. Market share
  3. Increase in sales
  4. All of above

MCQ 353: The whole sellers and retailers buying behavior is classified as:

  1. business buyer behavior
  2. derived demand
  3. business buying process
  4. cognitive dissonance

MCQ 354: The Company?s strengths and weakness are evaluated in:

  1. PEST analysis
  2. SWOT analysis
  3. Both a and b
  4. None of above

MCQ 355: In macro environment, the 'pressure groups' and 'government agencies' are part of:

  1. the cultural environment
  2. the demographic environment
  3. the economic environment
  4. the political environment

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