Market Segmentation MCQs with Answers PDF Download – Test 74

MCQ 366: The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as:

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 367: The after-sale services are part of:

1. segmented products
2. less convenient products
3. augmented products
4. convenient tangible products

MCQ 368: The fourth step in process of new product development is:

1. developing marketing strategy
2. developing production schedule
3. developing introductory test
4. developing new candidate's pool

MCQ 369: The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as:

1. franchise organization
2. member organization
3. link organization
4. administered organization

MCQ 370: The market segmentation based on customers race and nationality is an example of:

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation