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MCQ 406: The buying of products such as 'fast food' is an example of:

  1. difficult products
  2. sought services
  3. sought products
  4. convenient products

MCQ 407: The forms of direct marketing includes:

  1. direct mail marketing
  2. catalog marketing
  3. personal selling
  4. all of above

MCQ 408: The major types of retail organizations includes:

  1. corporate chains
  2. retailer cooperatives
  3. voluntary chains
  4. all of above

MCQ 409: The pricing strategy in which the products are differentiated on the basis of value added features is classified as:

  1. differentiated pricing
  2. competitive pricing
  3. value added pricing
  4. quality added pricing

MCQ 410: The market segmentation done on the basis of religions of customers such as 'Catholics, Hindus and Muslims' is classified as:

  1. geographic segmentation
  2. demographic segmentation
  3. psychographic segmentation
  4. behavioral segmentation

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