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Principles Of Marketing Entrance Exam MCQs – Mock Test 85

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MCQ 421: The strategy of launching new product in new market is known as:

  1. Market penetration
  2. Product development
  3. Market development
  4. Diversification

MCQ 422: The supplies such as lubricants, coal, paper and pencils are best classified as:

  1. operating supplies
  2. repair and maintenance supplies
  3. business advisory services
  4. consumer specialty products

MCQ 423: The Company?s key businesses are known as:

  1. Portfolio analysis
  2. Strategic Business Units (SBU's)
  3. Both a and b
  4. None of above

MCQ 424: The portable factory equipment such as lift trucks is an example of:

  1. industrial accessory equipment
  2. industrial office equipment
  3. fixed equipment
  4. installation

MCQ 425: The product quality level is considered as part of:

  1. actual product
  2. augmented product
  3. de-augmented product
  4. customer value

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