Multi Channel Marketing Multiple Choice Questions with Answers – PDF Download

MCQ 1: The procedure of displacement of long-established resellers by new intermediaries is classified as:

1. horizontal mediation
2. multiple mediation
3. disintermediation
4. vertical mediation

MCQ 2: The way in which two or more transportation modes are used together is classified as:

1. intra-model logistic network
2. intermodal logistic network
3. intermodal transportation
4. intra-model transportation

MCQ 3: The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company's territory is classified as:

1. intensive territorial agreement
2. selective territorial agreement
3. inclusive territorial agreement
4. exclusive territorial agreement

MCQ 4: The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as:

1. franchise organization
2. member organization
3. link organization
4. administered organization

MCQ 5: In marketing intermediaries, the way of distribution in which the product is stocked in many possible outlets is classified as:

1. inclusive distribution
2. exclusive dealing
3. selective distribution
4. intensive distribution