Public Policy and Marketing Quiz with Answers PDF Download – Test 25

MCQ 121: The type of discount made to those buyers who use to buy the products or services that are out of season is classified as:

1. cash discount
2. seasonal discount
3. functional discount
4. quantity discount

MCQ 122: The 'preplanned funeral services' are classified as:

1. unsought services
2. augmented services
3. industrial services
4. specialty products

MCQ 123: The way in which two or more transportation modes are used together is classified as:

1. intra-model logistic network
2. intermodal logistic network
3. intermodal transportation
4. intra-model transportation

MCQ 124: The concept through which the life is brought up in message of advertising strategy in memorable and distinctive way is classified as:

1. rational concept
2. reminder concept
3. creative concept
4. persuasive concept

MCQ 125: The researcher interviews specific number of people in:

1. stratified random sample
2. quota sample
3. simple random sample
4. convenience sample