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Free "Personal factors Study" App with MCQ: Third step in new product development is; with answers: product screening, business screening, systematic screening, and concept development and testing. Practice Personal factors Quiz Questions, download Google e-Book (Free Chapter) to gain virtual experience.

Personal factors MCQs PDF Download – Prep Test

MCQ 1: The third step in new product development is:

  1. product screening
  2. business screening
  3. systematic screening
  4. concept development and testing

MCQ 2: As soon as the ideas are shortlisted, the best idea leads to development of:

  1. product concept
  2. production phase
  3. production screening
  4. none of above

MCQ 3: The customers of products or services in product life cycles introductory stage are classified as:

  1. innovators
  2. early adopters
  3. middle majority
  4. laggards

MCQ 4: The process of introducing a new product into market is called:

  1. commercialization
  2. market testing
  3. free test markets
  4. uncontrolled test markets

MCQ 5: The roughly and detailed estimation of market size, product price and development costs is classified as:

  1. write-down
  2. write-up
  3. follow-up screening
  4. follow-up testing

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