Principles of Marketing Online Tests
Microenvironment MCQ (Multiple Choice Questions) PDF Download
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Microenvironment MCQs: Questions and Answers PDF Download
The type of question in questionnaire in which all possible choices are given is
- open ended question
- close ended question
- Both a and b
- none of above
The first step in marketing process is to
- define research objectives
- develop research plan
- implement research plan
- none of above
The 'non-probability sample' includes
- stratified random sample
- cluster sample
- simple random sample
- convenience sample
The research which is used to describe market potential of any market offering is best classified as
- casual research
- exploratory research
- descriptive research
- both a and c
The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example
- experimental research
- ethnographic research
- observational research
- survey research
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Microenvironment Learning App: Free Download (iOS & Android)
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Marketing Principles MCQs eBook Download
Financial Markets Practice Questions
Principles of Marketing Practice Tests
Financial Markets MCQ Questions
- Markets in which transactions are done through computers and telephone without any specific location are classified as
- Markets in which bonds are traded and issued are classified as
- In interest rate swap transaction, party who pays fixed payments of interest is classified as
- Markets which reallocate liquid funds in relatively fixed amounts are classified as
- Debt which depict historical accumulated record of federal government expenditures is classified as
Microenvironment MCQs Book Questions
- Tendency to which experiences of potential customers fits with innovation is called
- Kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as
- Pricing strategy in which seller set any city as base point and charges freight from all customers from that city is classified as
- Competitive marketing strategies plays a role in companies
- Market consists of