Microenvironment Multiple Choice Questions with Answers – PDF Download

MCQ 1: The type of question in questionnaire in which all possible choices are given is:

1. open ended question
2. close ended question
3. Both a and b
4. none of above

MCQ 2: The first step in marketing process is to:

1. define research objectives
2. develop research plan
3. implement research plan
4. none of above

MCQ 3: The 'non-probability sample' includes:

1. stratified random sample
2. cluster sample
3. simple random sample
4. convenience sample

MCQ 4: The research which is used to describe market potential of any market offering is best classified as:

1. casual research
2. exploratory research
3. descriptive research
4. both a and c

MCQ 5: The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example:

1. experimental research
2. ethnographic research
3. observational research
4. survey research