Market Targeting MCQ (Multiple Choice Questions) PDF Download

The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called

1. global firm
2. expanding firm
3. premium firm
4. challenger firm

The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as

1. whole strategic view
2. whole channel view
3. whole product adaptation
4. whole communication adaptation

The countries having industrial economic structure are

1. Saudi Arabia and Chile
2. Brazil and China
3. United States and Japan
4. both a and b

The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as

1. product adaptation
2. straight product extension
3. dual adaptation
4. communication adaptation

The way of selling goods produced in home country with little modification or no modification into foreign market is classified as

1. exporting
2. importing
3. joint venturing
4. licensing