Market Targeting Quiz with Answers PDF Download – Test 149

MCQ 741: Considering individual customers, the purchasing portion of each buyer is called:

1. Share of customer
2. Customer equity
3. Customer lifetime value
4. None of above

MCQ 742: In marketing intermediaries, the way of distribution in which the product is stocked in many possible outlets is classified as:

1. inclusive distribution
2. exclusive dealing
3. selective distribution
4. intensive distribution

MCQ 743: The process of segmenting the market and identifying which segments to target is classified as:

1. market segmentation
2. targeting the market
3. undifferentiated marketing
4. differentiated marketing

MCQ 744: The fourth step of value based pricing is to:

1. determine incurred costs
2. design product
3. assess needs of customer
4. set target price

MCQ 745: According to four Ps of marketing, the inventory and logistics services are classified as:

1. Place
2. Product
3. Price
4. Promotion