Online Marketing Companies Multiple Choice Questions with Answers – PDF Download

MCQ 1: The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called:

1. channeling stages
2. buyer readiness stage
3. channel designing stages
4. strategic stages

MCQ 2: In the communication process, the receiver and sender are classified as:

1. communication functions
2. communication parties
3. communication tools
4. communication channels

MCQ 3: The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as:

1. emotional appeal
2. rational appeal
3. moral appeal
4. irrational appeal

MCQ 4: Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as:

1. online media
2. print media
3. broadcast media
4. display media

MCQ 5: In the communication process, the decoding, encoding, feedback and response are together classified as:

1. communication tools
2. communication channels
3. communication functions
4. communication parties