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Principles Of Marketing MCQs – Mock Test 153

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MCQ 761: In the communication process, the decoding, encoding, feedback and response are together classified as:

  1. communication tools
  2. communication channels
  3. communication functions
  4. communication parties

MCQ 762: A company's marketing environment consists of:

  1. Microenvironment
  2. Macro environment
  3. Both a and b
  4. None of the above

MCQ 763: Value proposition consists of:

  1. Differentiation
  2. Segmentation & targeting
  3. Positioning
  4. Both a and c

MCQ 764: The type of value based pricing includes:

  1. good value pricing
  2. cost plus pricing
  3. value added pricing
  4. both a and c

MCQ 765: The products whose classes are based on customer's need and behavior are called:

  1. de-augmented product
  2. actual services
  3. augmented products
  4. consumer products

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