Total Promotion Mix and Budget Multiple Choice Questions with Answers – PDF Download

MCQ 1: The cost of products or services are considered to set:

1. floor for cost
2. ceiling for prices
3. floor for prices
4. ceiling for cost

MCQ 2: The kind of costs which is directly proportional to level of production are called:

1. total costs
2. overhead costs
3. variable costs
4. fixed costs

MCQ 3: The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as:

1. competition based pricing
2. discount and bonus pricing
3. customer value based pricing
4. cost based pricing

MCQ 4: If customers perceive that price of product is less than the value it provides to customer then the customer:

1. would buy product
2. would not buy product
3. would get free products
4. would get discount

MCQ 5: The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as:

1. learning pricing
2. marginal pricing
3. competition based pricing
4. demand based pricing