Total Promotion Mix and Budget MCQ (Multiple Choice Questions) PDF Download

The cost of products or services are considered to set

1. floor for cost
2. ceiling for prices
3. floor for prices
4. ceiling for cost

The kind of costs which is directly proportional to level of production are called

1. total costs
2. overhead costs
3. variable costs
4. fixed costs

The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as

1. competition based pricing
2. discount and bonus pricing
3. customer value based pricing
4. cost based pricing

If customers perceive that price of product is less than the value it provides to customer then the customer

1. would buy product
2. would not buy product
3. would get free products
4. would get discount

The pricing strategy in which prices are based on strategies, costs, market offerings and prices of competitors is classified as

1. learning pricing
2. marginal pricing
3. competition based pricing
4. demand based pricing