Sales Promotion Quiz Questions and Answers PDF Download - 29

The issues in pricing strategies includes

1. predatory pricing
2. price fixing
3. deceptive pricing
4. all of above

A company's targeting strategy depends on

1. the product life cycle stage
2. the product growth cycle stage
3. a company's internal equity
4. the company's external equity

The geographical pricing strategy in which seller bears whole or portion of freight is classified as

1. flexible pricing
2. uniform pricing
3. basing point pricing
4. freight absorption costing

The competitive edge of your company can be best classified as

1. Strengths
2. Weaknesses
3. Opportunities
4. Threats

The consumer promotion technique through which brand marketing event is created by company or it participates in other sponsored event is classified as

1. event marketing
2. sponsored marketing
3. branding
4. premium marketing