Marketing Research Multiple Choice Questions with Answers – PDF Download

MCQ 1: The 'limited fit' between customer needs and company's product is shown by:

1. Barnacles
2. Butterflies
3. True friends
4. Strangers

MCQ 2: The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as:

1. rational style
2. persuasive style
3. creative style
4. execution style

MCQ 3: The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called:

1. advertising agency
2. managing agency
3. research agency
4. rational agency

MCQ 4: Major environmental forces are:

1. Suppliers & consumers
2. Company & competitors
3. Marketing intermediaries
4. None of the above

MCQ 5: Marketing myopia is to pay attention to:

1. Product offered by company
2. Benefits produced by products
3. Experiences associated with products
4. None of above