Marketing Research MCQ (Multiple Choice Questions) PDF Download

The 'limited fit' between customer needs and company's product is shown by

1. Barnacles
2. Butterflies
3. True friends
4. Strangers

The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as

1. rational style
2. persuasive style
3. creative style
4. execution style

The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called

1. advertising agency
2. managing agency
3. research agency
4. rational agency

Major environmental forces are

1. Suppliers & consumers
2. Company & competitors
3. Marketing intermediaries
4. None of the above

Marketing myopia is to pay attention to

1. Product offered by company
2. Benefits produced by products
3. Experiences associated with products
4. None of above