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Principles Of Marketing MCQs – Mock Test 18

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Participants in Business Buying Process MCQ – Mock Test 18 PDF Download

MCQ 86: The most successful products are those which are:

  1. differentiated
  2. solve customer problems
  3. offering customer value proposition
  4. all of above

MCQ 87: The 'Fit and Polish' consumers seek benefits balance between function and style is an example of:

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. benefit segmentation

MCQ 88: The 'non-probability sample' includes:

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample

MCQ 89: If men and women responds differently to the marketing efforts for fast food then the segment should be considered as:

  1. differentiable segment
  2. non-differentiable segments
  3. intermarket segmentation
  4. intramarket segmentation

MCQ 90: The kind of information consumer obtains from advertising campaigns and sales people is classified as:

  1. personal sources
  2. commercial sources
  3. experiential sources
  4. all of above

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