Product Life Cycle Strategies MCQ with Answers PDF Download – Test 24

MCQ 116: The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of:

1. internal sourcing
2. crowdsourcing
3. off shoring
4. off sourcing

MCQ 117: The type of market offerings that customers buy without committing any buying efforts are called:

1. specialty products
2. local goods
3. convenience products
4. industrial products

MCQ 118: According to 'Maslow's hierarchy of needs', the need for self-development and realization is included in:

1. physiological needs
2. social needs
3. self-actualization needs
4. esteem needs

MCQ 119: The process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as:

1. marketing logistics network
2. supply chain management
3. delivery network
4. physical distribution network

MCQ 120: The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of:

1. geographic segmentation
2. income segmentation
3. psychographic segmentation
4. behavioral segmentation