Product Life Cycle Strategies Multiple Choice Questions with Answers – PDF Download

MCQ 1: The new-product development process consists of detailed steps and number of steps are:

1. Five steps
2. Six steps
3. Seven steps
4. Eight steps

MCQ 2: The course of sales and profits of a product over its whole life is called:

1. product life cycle
2. customer lifetime value
3. product management
4. marketing management

MCQ 3: The new product development stage in which the concept is tested whether idea has strong appeal is called:

1. concept development
2. concept testing
3. material testing
4. market screening

MCQ 4: The management of new product development strategy includes:

1. customer centered development
2. team based development
3. systematic product development
4. all of above

MCQ 5: The computer giant Dell have an idea storming website used to ask customers for improvement suggestions is an example of:

1. internal sourcing
2. crowdsourcing
3. off shoring
4. off sourcing