Principles of Marketing Online Tests
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Measuring and Managing Return on Marketing Investment MCQs: Questions and Answers PDF Download
The primary data which is gathered by observing relevant actions and people is called
- experimental research
- ethnographic research
- observational research
- survey research
The researcher finds 'what people thinks' with the help of
- open ended question
- close ended question
- Both a and b
- none of above
The process of watching customers in natural environment is called
- experimental research
- ethnographic research
- observational research
- survey research
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Financial Markets Practice Questions
Principles of Marketing Practice Tests
Financial Markets MCQ Questions
- Bonds that are not pledged against revenue stream or specific assets are classified as
- Decrease in present value at decreasing rate only, when there is
- Institutions deal in financial functions and protects corporations and individuals against accidents, theft and death are considered as
- Banks that deals with reciprocal agreements and accounts are considered as
- In financial markets, STRIPS are also classified as
Measuring & Managing Return on Marketing Investment MCQs Book Questions
- Fourth step in process of new product development is
- 'social factors' includes
- Theme of message content which directs to audience sense of what is proper and right is classified as
- In 'introduction stage' of product life cycle, cost per customer is
- 'Harley-Davidson' which marketed bikes for female segment of market is an example of