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The MCQ: Primary data which is gathered by observing relevant actions and people is called; "Measuring and Managing Return on Marketing Investment MCQs" App Download [Free] with answers: experimental research, ethnographic research, observational research, and survey research to learn e-learning courses. Practice Measuring and Managing Return on Marketing Investment Quiz Questions, download Google e-Book (Free Chapter) for online business and management degree.

Measuring and Managing Return on Marketing Investment MCQs PDF Download – Prep Test

MCQ 1: The primary data which is gathered by observing relevant actions and people is called:

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

MCQ 2: The researcher finds 'what people thinks' with the help of:

  1. open ended question
  2. close ended question
  3. Both a and b
  4. none of above

MCQ 3: The process of watching customers in natural environment is called:

  1. experimental research
  2. ethnographic research
  3. observational research
  4. survey research

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