Managing Marketing Effort Multiple Choice Questions with Answers – PDF Download

MCQ 1: The international markets can be segmented on the basis of factors such as:

1. geographic location
2. cultural factors
3. economic factors
4. all of above

MCQ 2: The 'Fit and Polish' consumers seek benefits balance between function and style is an example of:

1. geographic segmentation
2. income segmentation
3. psychographic segmentation
4. benefit segmentation

MCQ 3: Segmentation of international markets on the basis of stability of governments is included in:

1. geographic location
2. cultural factors
3. economic factors
4. political and legal factors

MCQ 4: The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of:

1. geographic segmentation
2. demographic segmentation
3. psychographic segmentation
4. behavioral segmentation

MCQ 5: The market segments must be:

1. attainable
2. measureable
3. accessible
4. all of above