Principles Of Marketing Entrance Exam MCQs – Mock Test 53

Product Mix Pricing Strategies Quiz with Answers PDF Download – Test 53

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Product Mix Pricing Strategies Quiz – Mock Test 53 PDF Download

MCQ 261: The standard amount that must be sold by salesperson of the company's total product is classified as:

sales contest
expense quota
production quota
sales quota

MCQ 262: The 'local or individual marketing' is also called as:

mass marketing
segmented marketing
niche marketing
micromarketing

MCQ 263: The marketing strategy which focuses on 'common characteristics' of needs of consumers is called:

mass marketing
segmented marketing
niche marketing
micromarketing

MCQ 264: The pricing strategy in which the standard markup is added into the cost of market offering is classified as:

marginal pricing
cost plus pricing
markup pricing
both b and c

MCQ 265: The group of customers who follows a majority of people before buying innovative products is called:

late majority
early majority
laggard
early adopter

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