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MCQ 261: The standard amount that must be sold by salesperson of the company's total product is classified as:

  1. sales contest
  2. expense quota
  3. production quota
  4. sales quota

MCQ 262: The 'local or individual marketing' is also called as:

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

MCQ 263: The marketing strategy which focuses on 'common characteristics' of needs of consumers is called:

  1. mass marketing
  2. segmented marketing
  3. niche marketing
  4. micromarketing

MCQ 264: The pricing strategy in which the standard markup is added into the cost of market offering is classified as:

  1. marginal pricing
  2. cost plus pricing
  3. markup pricing
  4. both b and c

MCQ 265: The group of customers who follows a majority of people before buying innovative products is called:

  1. late majority
  2. early majority
  3. laggard
  4. early adopter

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