What is a Product MCQs with Answers PDF Download – Test 54

MCQ 266: The contractual agreement between independent retailers that has set up central wholesale operation and conduct joint promotion is classified as:

1. voluntary franchise
2. involuntary cooperative
3. retailer cooperative
4. voluntary cooperative

MCQ 267: The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as:

1. competition based pricing
2. discount and bonus pricing
3. customer value based pricing
4. cost based pricing

MCQ 268: The pricing strategies related to product mix consists of:

1. product bundle pricing
2. by-product pricing
3. captive product pricing
4. all of above

MCQ 269: In 'stages of adoption process', the customer decides to become regular user in:

1. awareness stage
2. interest stage
3. evaluation stage
4. adoption

MCQ 270: The perceptions of the customer about the value of products are considered to set the:

1. floor for cost
2. ceiling for prices
3. floor for prices
4. ceiling for cost