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Download the "Customer Databases and Direct Marketing MCQ" App: Highly involved consumer buying behavior while perceiving significant differences between brands is called; MCQ with answers: complex buoying behavior, variety seeking buying behavior, dissonance reducing buying behavior, and habitual buying behavior. Practice Customer Databases and Direct Marketing Quiz Questions, download Google e-Book (Free Chapter) to support online collaboration.

Customer Databases and Direct Marketing MCQs PDF Download – Prep Test

MCQ 1: The highly involved consumer buying behavior while perceiving significant differences between brands is called:

  1. complex buoying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior

MCQ 2: The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called:

  1. Leading marketing
  2. buzz marketing
  3. online marketing
  4. none of the above

MCQ 3: If customer's expectations and products performance matches, the customer is:

  1. satisfied
  2. dissatisfied
  3. delighted
  4. none of above

MCQ 4: In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called:

  1. need recognition
  2. information search
  3. purchase decision
  4. both b and c

MCQ 5: The 'Maslow's hierarchy of needs' includes:

  1. physiological needs
  2. self-actualization needs
  3. esteem needs
  4. all of above

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