Principles of Marketing Online Tests
Customer Databases and Direct Marketing MCQ (Multiple Choice Questions) PDF Download
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The MCQ: The highly involved consumer buying behavior while perceiving significant differences between brands is called; "Customer Databases and Direct Marketing" App Download [Free] with answers: complex buoying behavior, variety seeking buying behavior, dissonance reducing buying behavior, and habitual buying behavior to study e-learning courses. Practice Customer Databases and Direct Marketing Quiz Questions, download Google eBook (Free Sample) for online business administration degree.
Customer Databases and Direct Marketing Questions and Answers PDF Download
The highly involved consumer buying behavior while perceiving significant differences between brands is called
- complex buoying behavior
- variety seeking buying behavior
- dissonance reducing buying behavior
- habitual buying behavior
The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called
- Leading marketing
- buzz marketing
- online marketing
- none of the above
If customer's expectations and products performance matches, the customer is
- satisfied
- dissatisfied
- delighted
- none of above
In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called
- need recognition
- information search
- purchase decision
- both b and c
The 'Maslow's hierarchy of needs' includes
- physiological needs
- self-actualization needs
- esteem needs
- all of above
Principles Of Marketing Practice Tests
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Marketing Principles MCQs eBook Download
Financial Markets Practice Questions
Principles of Marketing Practice Tests
Financial Markets MCQ Questions
- Special provisions that can have adverse or beneficial effects and are reflected in interest rates do not include
- For given change in interest rates, percentage change in present value of bond is classified as
- Commercial mortgages, farm mortgages and home mortgages are categories of
- In primary markets, property of shares which made it easy to sell newly issued security is considered as
- Loan-able funds theory is used to determine
Customer Databases & Direct Marketing MCQs Book Questions
- Considering competitive positions, firm other than market leader who is fighting hard in its industry to increase market share is classified as
- Companies that targets market very narrowly is called
- Good, service or idea that is perceived as new by potential customers is an example of
- Way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as
- Jeep can associated with brand personality trait known as