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Learn Customer Databases and Direct Marketing Multiple Choice Questions (MCQ Quiz) with Answers PDF to support online collaboration. Download the Customer Databases and Direct Marketing MCQ PDF e-Book to study Principles of Marketing Tests. Study Direct and Online Marketing Multiple Choice Questions and Answers (MCQs), Customer Databases and Direct Marketing quiz answers PDF for business administration studies. Download the Customer Databases and Direct Marketing MCQ App: Free Principles of Marketing MCQs App to study online marketing presence, online marketing companies, customer databases and direct marketing test prep for marketing educational advancement.

Free Customer Databases and Direct Marketing MCQ App Download: Highly involved consumer buying behavior while perceiving significant differences between brands is called; MCQ with answers: complex buoying behavior, variety seeking buying behavior, dissonance reducing buying behavior, and habitual buying behavior. Practice Customer Databases and Direct Marketing Quiz Questions, download Google e-Book (Free Chapter) to support online collaboration.

Customer Databases and Direct Marketing MCQs PDF Download – Prep Test

MCQ 1: The highly involved consumer buying behavior while perceiving significant differences between brands is called:

  1. complex buoying behavior
  2. variety seeking buying behavior
  3. dissonance reducing buying behavior
  4. habitual buying behavior

MCQ 2: The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called:

  1. Leading marketing
  2. buzz marketing
  3. online marketing
  4. none of the above

MCQ 3: If customer's expectations and products performance matches, the customer is:

  1. satisfied
  2. dissatisfied
  3. delighted
  4. none of above

MCQ 4: In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called:

  1. need recognition
  2. information search
  3. purchase decision
  4. both b and c

MCQ 5: The 'Maslow's hierarchy of needs' includes:

  1. physiological needs
  2. self-actualization needs
  3. esteem needs
  4. all of above

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