Sales Promotion Notes Questions with Answers PDF Download – Test 79

MCQ 391: The pricing issues within channel levels includes:

1. price maintenance
2. predatory pricing
3. price discrimination
4. deceptive pricing

MCQ 392: Considering types of retailers, the stores that are located near your residence, carry limited product line and remain open for seven days are called:

1. selective store
2. extensive store
3. exclusive store
4. convenience stores

MCQ 393: The breakeven pricing strategy is also called:

1. learning pricing
2. marginal pricing
3. target return pricing
4. markup return pricing

MCQ 394: The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as:

1. functional discount
2. quantity discount
3. cash discount
4. seasonal discount

MCQ 395: Considering non-personal communication channels, the radio and television are considered as:

1. broadcast media
2. display media
3. online media
4. print media