Product Life Cycle Strategies Quiz with Answers PDF Download – Test 81

MCQ 401: In the product life cycle maturity stage, the marketing objective is to:

1. create product awareness
2. maximize the market share
3. defend market share and profits
4. reduce expenditure

MCQ 402: If customers perceive that price of product is less than the value it provides to customer then the customer:

1. would buy product
2. would not buy product
3. would get free products
4. would get discount

MCQ 403: The 'Champion' segments market according to the benefits consumers seek in their athletic wear is an example of:

1. geographic segmentation
2. income segmentation
3. psychographic segmentation
4. benefit segmentation

MCQ 404: The set of stages through which the customers pass through while purchasing the market offerings are classified as:

1. channel designing stages
2. strategic stages
3. channeling stages
4. buyer readiness stage

MCQ 405: Considering types of retailers, the store which only carries limited product line is classified as:

1. specialty stores
2. department store
3. discount store
4. super store