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Principles of Marketing Study Guide: Practice Test 1 (Chapter 11)

Marketing Channels Multiple Choice Questions (MCQs) PDF Download - 1

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The MCQ: If men and women responds differently to the marketing efforts for fast food then the segment should be considered as; "Marketing Channels" App Download [Free] with answers: non-differentiable segments, differentiable segment, intermarket segmentation, and intramarket segmentation to learn marketing degree courses. Solve Logistics Functions Quiz Questions, download Google eBook (Free Sample) for online business administration degree.

Marketing Channels MCQ with Answers PDF Download: Quiz 1

MCQ: 1

If men and women responds differently to the marketing efforts for fast food then the segment should be considered as

  1. differentiable segment
  2. non-differentiable segments
  3. intermarket segmentation
  4. intramarket segmentation
MCQ: 2

The procedure of displacement of long-established resellers by new intermediaries is classified as

  1. horizontal mediation
  2. multiple mediation
  3. disintermediation
  4. vertical mediation
MCQ: 3

If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is

  1. $14.67
  2. $18.67
  3. $20.67
  4. $25.67
MCQ: 4

The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation
MCQ: 5

The way in which two or more transportation modes are used together is classified as

  1. intra-model logistic network
  2. intermodal logistic network
  3. intermodal transportation
  4. intra-model transportation

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Marketing Channels MCQ App (Android & iOS)

Marketing Channels MCQ App

Marketing Principles MCQ App (iOS & Android)

Marketing Principles MCQ App

Financial Markets MCQs App (iOS & Android)

Financial Markets MCQs App

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Financial Management MCQs App