BBA Marketing Degree Courses

Chapter 11: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 11

Marketing Channels Multiple Choice Questions (MCQs) PDF Download - 1

The Marketing Channels Multiple Choice Questions (MCQs) with Answers PDF, Marketing Channels MCQs PDF Download e-Book Ch. 11-1 to study Principles of Marketing Course. Practice Integrated Logistics Management MCQs, Marketing Channels trivia questions and answers PDF for online business university. The Marketing Channels MCQs App Download: Free learning app for multi channel marketing, supply chain management career test to learn marketing degree courses.

The Multiple Choice Question (MCQ Quiz): If men and women responds differently to marketing efforts for fast food then segment should be considered as; "Marketing Channels" App Download (Free) with answers: Non-differentiable segments; Differentiable segment; Intermarket segmentation; Intramarket segmentation; for online business university. Solve Logistics Functions Quiz Questions, download Google eBook (Free Sample) for online business administration degree.

Marketing Channels Questions and Answers PDF Download: MCQ Quiz 1

MCQ 1:

If men and women responds differently to the marketing efforts for fast food then the segment should be considered as

  1. differentiable segment
  2. non-differentiable segments
  3. intermarket segmentation
  4. intramarket segmentation
MCQ 2:

The procedure of displacement of long-established resellers by new intermediaries is classified as

  1. horizontal mediation
  2. multiple mediation
  3. disintermediation
  4. vertical mediation
MCQ 3:

If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is

  1. $14.67
  2. $18.67
  3. $20.67
  4. $25.67
MCQ 4:

The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of

  1. geographic segmentation
  2. income segmentation
  3. psychographic segmentation
  4. behavioral segmentation
MCQ 5:

The way in which two or more transportation modes are used together is classified as

  1. intra-model logistic network
  2. intermodal logistic network
  3. intermodal transportation
  4. intra-model transportation

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Marketing Channels App (Android & iOS)

Marketing Channels App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)

Business Statistics App (Android & iOS)

Business Statistics App (Android & iOS)

Cost Accounting App (Android & iOS)

Cost Accounting App (iOS & Android)