Principles of Marketing MCQs – Practice Test 1 (Chapter 11)

Marketing Channels MCQs with Answers PDF Download – Test 1

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Marketing Channels MCQs – Practice Test 1 PDF Download

MCQ 1: If men and women responds differently to the marketing efforts for fast food then the segment should be considered as:

differentiable segment
non-differentiable segments
intermarket segmentation
intramarket segmentation

MCQ 2: The procedure of displacement of long-established resellers by new intermediaries is classified as:

horizontal mediation
multiple mediation
disintermediation
vertical mediation

MCQ 3: If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is:

$14.67
$18.67
$20.67
$25.67

MCQ 4: The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of:

geographic segmentation
income segmentation
psychographic segmentation
behavioral segmentation

MCQ 5: The way in which two or more transportation modes are used together is classified as:

intra-model logistic network
intermodal logistic network
intermodal transportation
intra-model transportation

Principles of Marketing MCQs App & e-Book – Marketing Channels Study Guide

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