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The MCQ: Permanent and ordered division in society on basis of values and interests is called; "Designing a Customer Driven Marketing Strategy" App Download [Free] with answers: social class, culture, and subculture for online marketing degree courses. Practice Designing a Customer Driven Marketing Strategy Quiz Questions, download Apple Book (Free Sample) for online bachelor's degree in business administration.

Designing a Customer Driven Marketing Strategy Questions and Answers PDF Download

MCQ: 1

Permanent and ordered division in society on basis of values and interests is called

  1. social class
  2. culture
  3. subculture
  4. both b and c
MCQ: 2

In measuring consumer's major AIO dimensions, the 'activities' includes

  1. social events
  2. social issues
  3. recreation
  4. both a and b
MCQ: 3

The customers who adopt new ideas and rarely are leaders are classified as

  1. innovators
  2. early majority
  3. laggard
  4. early adopter
MCQ: 4

The social class group who rely heavily on inherited wealth is best classified as

  1. upper middles
  2. working class
  3. lower uppers
  4. upper uppers
MCQ: 5

The adopter group 'early adopters' is classified as

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

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