Principles of Marketing Online Tests
Designing a Customer Driven Marketing Strategy MCQ (Multiple Choice Questions) PDF Download
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Designing a Customer Driven Marketing Strategy Questions and Answers PDF Download
Permanent and ordered division in society on basis of values and interests is called
- social class
- culture
- subculture
- both b and c
In measuring consumer's major AIO dimensions, the 'activities' includes
- social events
- social issues
- recreation
- both a and b
The customers who adopt new ideas and rarely are leaders are classified as
- innovators
- early majority
- laggard
- early adopter
The social class group who rely heavily on inherited wealth is best classified as
- upper middles
- working class
- lower uppers
- upper uppers
The adopter group 'early adopters' is classified as
- deliberate
- guided by respect
- skeptical
- tradition bound
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Financial Markets Practice Questions
Principles of Marketing Practice Tests
Financial Markets MCQ Questions
- Longer debt instrument issued by government and corporations is considered as
- Financial securities which are issued to finance government expenditures and national debt are classified as
- Services provided by financial institutions as providing financing to any specific sector of economy such as real estate business are classified as
- Department who is appointed by bond holders as representative or monitor of bonds is considered as
- Type of exchange members who place buying and selling from public are classified as
Designing a Customer Driven Marketing Strategy MCQs Book Questions
- Process of managing upstream and downstream of final goods, flow of raw materials and information about resellers and final consumers is classified as
- Business buying situation in which buyer reorders same order again and again on routine basis is
- Tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as
- Buyer decision process starts with
- Considering competitive positions, company with largest share in market in its industry is classified as