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The "Designing a Customer Driven Marketing Strategy MCQ" App Download [Free] with MCQ: Permanent and ordered division in society on basis of values and interests is called; with answers: social class, culture, and subculture for international marketing studies. Practice Designing a Customer Driven Marketing Strategy Quiz Questions, download Apple Book (Free Chapter) to advance remote instruction.

Designing a Customer Driven Marketing Strategy MCQs PDF Download – Prep Test

MCQ 1: Permanent and ordered division in society on basis of values and interests is called:

  1. social class
  2. culture
  3. subculture
  4. both b and c

MCQ 2: In measuring consumer's major AIO dimensions, the 'activities' includes:

  1. social events
  2. social issues
  3. recreation
  4. both a and b

MCQ 3: The customers who adopt new ideas and rarely are leaders are classified as:

  1. innovators
  2. early majority
  3. laggard
  4. early adopter

MCQ 4: The social class group who rely heavily on inherited wealth is best classified as:

  1. upper middles
  2. working class
  3. lower uppers
  4. upper uppers

MCQ 5: The adopter group 'early adopters' is classified as:

  1. deliberate
  2. guided by respect
  3. skeptical
  4. tradition bound

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