Market Targeting Quiz with Answers PDF Download – Test 73

MCQ 361: The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as:

1. contract manufacturing
2. joint ownership
3. management contracting
4. investment ownership

MCQ 362: The tendency to which experiences of potential customers fits with the innovation is called:

1. relative advantage
2. divisibility
3. communicability
4. compatibility

MCQ 363: Segmentation of international markets on the basis of common languages, religions and customs is example of:

1. geographic location
2. cultural factors
3. economic factors
4. political and legal factors

MCQ 364: The sum of variable costs and fixed costs is called:

1. total costs
2. overhead costs
3. markup costs
4. both a and b

MCQ 365: The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as:

1. point of purchase promotion
2. trade promotion
3. event promotion
4. off deal promotion