Principles Of Marketing Practice Test 73
Market Targeting Quiz Questions and Answers PDF Download - 73
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Market Targeting Questions and Answers PDF Download: MCQ 73
The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as
- contract manufacturing
- joint ownership
- management contracting
- investment ownership
The tendency to which experiences of potential customers fits with the innovation is called
- relative advantage
- divisibility
- communicability
- compatibility
Segmentation of international markets on the basis of common languages, religions and customs is example of
- geographic location
- cultural factors
- economic factors
- political and legal factors
The sum of variable costs and fixed costs is called
- total costs
- overhead costs
- markup costs
- both a and b
The sales promotion tool through which resellers are persuaded to carry brand, provide shelf space, promote advertising and push to final buyers is classified as
- point of purchase promotion
- trade promotion
- event promotion
- off deal promotion
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Marketing Principles MCQs eBook Download
Financial Markets Practice Questions
- Intrinsic value of option is subtracted from exercise price of an option to calculate
- Value of option issued to call debt is $670 and return rate on callable bond is $540 then return rate on non-callable bond is
- Difference between intrinsic value of option and price of option is classified as
- Type of market in which short term instruments are traded and purchased by economic units, is classified as
- Institutions that facilitate channeling of funds and all related functions are classified as
Market Targeting Practice Tests
- Wholesaler who does not take title of market offering and represents sellers and buyers while performing fewer functions is considered as
- Segmentation of international markets such as amount of bureaucracy in a country is an example of
- Products that consists of activities and benefits offered for sale are called
- Type of cost reduction made for channel members who perform functions of record keeping, storing and selling is classified as
- In product life cycle maturity stage, marketing objective is to