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MCQ 356: The stage in which the problem or need is recognized by consumers is classified as:

  1. need recognition
  2. information search
  3. evaluation of alternatives
  4. both b and c

MCQ 357: The office equipment such as computers and fax machines are best examples of:

  1. industrial accessory equipment
  2. industrial office equipment
  3. fixed equipment
  4. installation

MCQ 358: The retailer store 'Sears' is an example of:

  1. outbound store
  2. inbound store
  3. department store
  4. intensive store

MCQ 359: According to customers, the trend of interpreting information in a way to support what they already believe is:

  1. selective attention
  2. selective distortion
  3. selective retention
  4. all of above

MCQ 360: The message framework design AIDA stands for:

  1. action, intention, design and attention
  2. action, interest, desire and attention
  3. agency, intention, design and attention
  4. attention, interest, desire and action

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