Marketing information and Insights Notes Questions with Answers PDF Download – Test 75

MCQ 371: The possible objectives of advertising includes:

1. persuasive advertising
2. reminder advertising
3. reminder advertising
4. all of above

MCQ 372: The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as:

1. integrated logistics management
2. intermodal logistics management
3. intra-modal logistics management
4. exclusive logistics management

MCQ 373: The wholesaler who does not take title of market offering and represents sellers and buyers while performing fewer functions is considered as:

1. web wholesalers
2. brokers
3. agent
4. drop shippers

MCQ 374: In the product life cycle decline stage, the marketing objective is to:

1. create product awareness
2. maximize the market share
3. defend market share and profits
4. reduce expenditure

MCQ 375: The 'social factors' includes:

1. small groups
2. family
3. social roles and status
4. all of above