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Marketing Communications: Customer Value MCQs: App Download & e-Book PDF

Principles of Marketing MCQs - Chapter 12

Marketing Communications: Customer Value Multiple Choice Questions (MCQs) PDF Download - 1

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The MCQ: The cost of products or services are considered to set; "Marketing Communications: Customer Value" App Download [Free] with answers: ceiling for prices, floor for cost, floor for prices, and ceiling for cost for online MBA marketing programs. Solve Market Segmentation Quiz Questions, download Google eBook (Free Sample) for online colleges for business administration.

Marketing Communications Customer Value MCQ with Answers PDF Download: Quiz 1

MCQ: 1

The cost of products or services are considered to set

  1. floor for cost
  2. ceiling for prices
  3. floor for prices
  4. ceiling for cost
MCQ: 2

The good, service or idea that is perceived as new by potential customers is an example of

  1. adoption process
  2. new product
  3. existing product
  4. none of above
MCQ: 3

The 'buyer's black box' consists of

  1. characteristics of buyers
  2. technological factors
  3. the cultural environment
  4. the economic environment
MCQ: 4

The researcher selects sample which is at his most ease is

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample
MCQ: 5

According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as

  1. physiological needs
  2. social needs
  3. safety needs
  4. esteem needs

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Marketing Communications Customer Value  MCQ Apps (Android & iOS)

Marketing Communications Customer Value MCQ App

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