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Marketing Communications Customer Value MCQs – Practice Test 1 PDF Download

MCQ 1: The cost of products or services are considered to set:

  1. floor for cost
  2. ceiling for prices
  3. floor for prices
  4. ceiling for cost

MCQ 2: The good, service or idea that is perceived as new by potential customers is an example of:

  1. adoption process
  2. new product
  3. existing product
  4. none of above

MCQ 3: The 'buyer's black box' consists of:

  1. characteristics of buyers
  2. technological factors
  3. the cultural environment
  4. the economic environment

MCQ 4: The researcher selects sample which is at his most ease is:

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample

MCQ 5: According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as:

  1. physiological needs
  2. social needs
  3. safety needs
  4. esteem needs

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Marketing Communications: Customer Value MCQs
Sustainable Marketing: Social Responsibility and Ethics MCQs
Analyzing Marketing Environment MCQs
Customer Driven Marketing Strategy MCQs
Business Markets and Buyer Behavior MCQs
Competitive Advantage MCQs
Direct and Online Marketing MCQs
Pricing: Capturing Customer Value MCQs

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