BBA Marketing Degree Courses

Chapter 12: Principles of Marketing Exam Tests

Principles of Marketing MCQs - Chapter 12

Marketing Communications: Customer Value Multiple Choice Questions (MCQs) PDF Download - 1

The Marketing Communications Customer Value Multiple Choice Questions (MCQs) with Answers PDF, Marketing Communications Customer Value MCQs PDF Download e-Book Ch. 12-1 to study Principles of Marketing Course. Practice Total Promotion Mix and Budget MCQs, Marketing Communications Customer Value trivia questions and answers PDF for BS degree in business administration. The Marketing Communications Customer Value MCQs App Download: Free learning app for developing effective marketing communication, media marketing career test for online MBA marketing programs.

The Multiple Choice Question (MCQ Quiz): Cost of products or services are considered to set; "Marketing Communications: Customer Value" App Download (Free) with answers: Ceiling for prices; Floor for cost; Floor for prices; Ceiling for cost; for BS degree in business administration. Solve Market Segmentation Quiz Questions, download Google eBook (Free Sample) for online colleges for business administration.

Marketing Communications Customer Value Questions and Answers PDF Download: MCQ Quiz 1

MCQ 1: The cost of products or services are considered to set

  1. floor for cost
  2. ceiling for prices
  3. floor for prices
  4. ceiling for cost

MCQ 2: The good, service or idea that is perceived as new by potential customers is an example of

  1. adoption process
  2. new product
  3. existing product
  4. none of above

MCQ 3: The 'buyer's black box' consists of

  1. characteristics of buyers
  2. technological factors
  3. the cultural environment
  4. the economic environment

MCQ 4: The researcher selects sample which is at his most ease is

  1. stratified random sample
  2. cluster sample
  3. simple random sample
  4. convenience sample

MCQ 5: According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as

  1. physiological needs
  2. social needs
  3. safety needs
  4. esteem needs

Marketing Communications Customer Value Textbook App: Free Download Android & iOS

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Marketing Communications Customer Value App (Android & iOS)

Marketing Communications Customer Value App (Android & iOS)

Marketing Principles App (Android & iOS)

Marketing Principles App (iOS & Android)

Cost Accounting App (Android & iOS)

Cost Accounting App (Android & iOS)

Business Mathematics App (Android & iOS)

Business Mathematics App (iOS & Android)