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Marketing Communications Customer Value Quiz – Practice Test 3 PDF Download

MCQ 11: The collection, analysis and reporting of available data for any given marketing situation is classified as:

  1. external databases
  2. outsourced databases
  3. marketing research
  4. both a and b

MCQ 12: The types of reassert instruments available to market researcher are of:

  1. Two types
  2. Three types
  3. Four types
  4. Five types

MCQ 13: The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as:

  1. cash refunds
  2. cash sample
  3. sweepstakes
  4. cents off deals

MCQ 14: The 'probability sample' includes:

  1. judgment sample
  2. simple random sample
  3. quota sample
  4. convenience sample

MCQ 15: If customers perceive that price of product is less than the value it provides to customer then the customer:

  1. would buy product
  2. would not buy product
  3. would get free products
  4. would get discount

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