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Principles of Marketing Cerification Guide: Practice Test 3 (Chapter 12)
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The collection, analysis and reporting of available data for any given marketing situation is classified as
The types of reassert instruments available to market researcher are of
The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as
The 'probability sample' includes
If customers perceive that price of product is less than the value it provides to customer then the customer
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