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Principles of Marketing Cerification Guide: Practice Test 3 (Chapter 12)

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Marketing Communications Customer Value Exam Questions and Answers PDF Download: Test 3

MCQ: 11

The collection, analysis and reporting of available data for any given marketing situation is classified as

  1. external databases
  2. outsourced databases
  3. marketing research
  4. both a and b
MCQ: 12

The types of reassert instruments available to market researcher are of

  1. Two types
  2. Three types
  3. Four types
  4. Five types
MCQ: 13

The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as

  1. cash refunds
  2. cash sample
  3. sweepstakes
  4. cents off deals
MCQ: 14

The 'probability sample' includes

  1. judgment sample
  2. simple random sample
  3. quota sample
  4. convenience sample
MCQ: 15

If customers perceive that price of product is less than the value it provides to customer then the customer

  1. would buy product
  2. would not buy product
  3. would get free products
  4. would get discount

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Marketing Communications: Customer Value Quiz App (Android & iOS)

Marketing Communications Customer Value Quiz App

Marketing Principles Quiz App (iOS & Android)

Marketing Principles Quiz App

Business Statistics Quiz App (iOS & Android)

Business Statistics Quiz App

Financial Management Quiz App (Android & iOS)

Financial Management Quiz App