Principles of Marketing MCQs - Chapter 12

Marketing Communications: Customer Value Quiz Questions & Answers PDF Download - 3

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Marketing Communications Customer Value Exam Questions and Answers PDF Download: Test 3

MCQ: 11

The collection, analysis and reporting of available data for any given marketing situation is classified as

external databases
outsourced databases
marketing research
both a and b

MCQ: 12

The types of reassert instruments available to market researcher are of

Two types
Three types
Four types
Five types

MCQ: 13

The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as

cash refunds
cash sample
sweepstakes
cents off deals

MCQ: 14

The 'probability sample' includes

judgment sample
simple random sample
quota sample
convenience sample

MCQ: 15

If customers perceive that price of product is less than the value it provides to customer then the customer

would buy product
would not buy product
would get free products
would get discount

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