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Principles of Marketing MCQs – Practice Test 7 (Chapter 12)

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Marketing Communications Customer Value Quiz – Practice Test 7 PDF Download

MCQ 31: The internal limitations can be classified as organization's own:

  1. Strengths
  2. Weaknesses
  3. Opportunities
  4. Threats

MCQ 32: The discomfort at the buyers end caused by conflict in post purchase behavior is classified as:

  1. cognitive dissonance
  2. post purchase behavior
  3. both a and b
  4. none of the above

MCQ 33: The research which is completed with the objective to test hypothesis is called:

  1. casual research
  2. exploratory research
  3. descriptive research
  4. both a and c

MCQ 34: In growth-share matrix, the vertical axis represents:

  1. Business portfolio
  2. Relative market share
  3. Market growth rate
  4. Both a and b

MCQ 35: According to marketing four Ps, the cash rebates are part of:

  1. Place
  2. Product
  3. Price
  4. Promotion

Marketing Communications: Customer Value Quiz App & e-Book – Principles of Marketing Study Material

Consumer Markets and Buyer Behavior MCQs
Products, Services and Brands MCQs
Marketing Channels MCQs
Competitive Advantage MCQs
Personal Selling and Sales Promotion MCQs
Marketing Communications: Customer Value MCQs
Managing Marketing Information: Customer Insights MCQs
New Product Development MCQs

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