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MCQ 1: The buyer decision process starts with:

  1. need recognition
  2. information search
  3. evaluation of alternatives
  4. both b and c

MCQ 2: The resources such as oil, coal, gas and other minerals are known as:

  1. renewable resources
  2. non-renewable resource
  3. Both a and b
  4. none of above

MCQ 3: The markets including buyers in other countries are called:

  1. business markets
  2. reseller markets
  3. government markets
  4. international markets

MCQ 4: The Company?s microenvironment includes:

  1. The company
  2. The suppliers
  3. The marketing intermediaries
  4. All of above

MCQ 5: In 'stages of adoption process', the stage in which customer considers whether to try product or not to is classified as:

  1. awareness stage
  2. interest stage
  3. evaluation and trial stage
  4. adoption

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Marketing Channels MCQs
Personal Selling and Sales Promotion MCQs
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Analyzing Marketing Environment MCQs
Managing Marketing Information: Customer Insights MCQs
Products, Services and Brands MCQs
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Global Marketplace MCQs

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